Youtube's Trending List is more important than you think. It could change the course of companies' marketing campaigns, a product launch, announcements or anything really. Data scientist, Ammar Alyousfi, analyzed all +70K US trending videos from 2019, and came through with a bunch of interesting findings.
Some of them are predictable, like events, game launches or new singles, but others aren't. You will be surprised with what trends the most.
The list gets updated every 15 minutes. Some videos stay there for one, two or three days. However, some of them stuck in there for 30 days. The only six videos to achieve that in 2019 were related to: 1x Gaming (yes, it was about Fortnite), 1x Music, 2x Entertainment, 1x Comedy and 1x Film & Animation.
Technology and cooking channels trending left and right. The current growth of cooking, tech reviews and music channels on Twitch come a long way.
Linus Tech Tips (365 videos)
Binging with Babish (361 videos)
Bon Appétit (355 videos)
The King of Random
Marques Brownlee
First We Feast
Good Mythical Morning
Skip and Shannon: Undisputed
Unbox Therapy
WWE
The gaming industry exploded with hype last year, but it was mostly related to a single title: Fortnite. Covid will play a big role on how the list is going to look like next year, gaming will definitely jump from 8th to the first rows, but it'll be interesting to know which ones from the trendy videos are related to streaming, esports, launches, events, collabs or highlights.
Lately, most of you are relying more on hiring both influential and up-and-coming streamers rather than pure pro gaming talent. Since single streamers are pulling out more views and sales than entire organizations.
The report shows best practices on copywriting, colors, descriptions, thumbnails, scheduling and much more. Use it as a resource for your personalities.
